In 2004, then President Gloria Macapagal-Arroyo had issued Executive Order 301 ("Establishment of the Green Procurement Program for all Departments, Agencies and Offices of the Executive Branch of Government") and Section 3 mandated the National Ecolabeling Programme Board to provide a list of all certified environmentally sound products.

At present, there are already various efforts at the DTI and DENR, the LGUs like Quezon City and Pasig City, the NSWC and the DBM to prioritize green companies over the regular ones for their government supplies and projects.

In response to the UN call to address climate change, the Philippine-based industries, especially those with mother companies abroad, began making their social contribution by providing goods and services that are environment-friendly.

Most importantly, business sectors now recognize the adverse environmental impacts of their products, and incorporate responsible environmental considerations into their product design and production processes.

As more and more business companies and entrepreneurs engage in Green Business, eco-friendly products and services in the market are being offered to help society.

The Green Purchasing Alliance Movement (GPAM), a strong organization of 82 companies and the Philippine Institute for Supply Management (PISM), the biggest network of Purchasing and Materials Executives in the country is currently involved with "Greening the Supply Chain" activities and projects to involve companies in the Green Economy Agenda.

In the Philippines, there are a lot of environmental advocates who belong to the NGO sector. The Philippine Council for NGO Certification (PCNC) has a long list of duly-registered environment and health advocates that are looking for green products and services.

Most of the huge private companies have their own Foundations that produce environment and social programs for the company, to make them more socially-acceptable around the communities they are operating.

The target individuals are


women (because they have influence over many consumption choices;
the elderly, because they carry traditional values of frugality;
youth, because they represent a high proportion of the population in poor economies;
the affluent middle class, because they have the most buying power and are usually the most educated;

The individual consumer needs a venue for environmental purchasing in order to empower them in demanding and using environmentally-preferred products and services. The PHILIPPINE GREEN PAGES will serve as an effective venue for these consumers to locate these products and services for their usage.