To provide a product-identified directory of environment-friendly products and services which can serve as a consumer guide to institutional purchasers and individuals.

1. To develop an effective tool to link producers of eco-friendly products and services to its target consumers


2. To promote consumer vigilance among concerned individuals, mobilizing them to patronize and procure ecolabeled products and services


3. To encourage stakeholders to produce environmental-friendly products and services, making use of the directory as a marketing tool